Stop losing the customers
you already paid for.
Upgrade your site into a high-performance revenue engine with the conversion methodology I developed over 13 years at Google.
Trusted by tech forward companies
CANADA GOOSE
What is a 15% lift worth to you?
This isn’t a traffic problem.
It’s a revenue leak.
This isn’t a traffic problem. It’s a revenue leak.
Every recommendation is grounded in evidence, experience, and observed outcomes from real CRO audits not assumptions or templates.
Desktop UX
Stop the "browser" fatigue with elite interface
logic.
Stop the "browser" fatigue with elite interface logic.
Mobile Web
13 years of Google insights to master the "Thumb-Zone" economy.
App Optimization
Converting intent into action within the walled gardens of iOS and Android.
An engineer’s logic. A designer’s empathy.
A Google veteran’s data.
An engineer’s logic. A designer’s empathy. A Google veteran’s data.
Most CRO recommendations fail by treating data, behaviour, and execution separately. This work brings them together.
• The Engineer
Studied under Geoffrey Hinton, the Godfather of AI
I understand the code behind the click.
• The Designer
Master’s in Human-Centered Design - U of T.
I design for how humans actually think, not how we wish they did.
• The Veteran
13 years at Google. Founding lead for Page Speed Insights
I've seen the raw data of what converts and what doesn't.
Your Site. My Screen. Zero Friction.
Most consultants send you a PDF and walk away. We do the work together. In a live, over-the-shoulder session, I’ll walk through your site to show you exactly where your users are getting stuck and how to fix it.
Choose the level of precision you need.
Whether your a team of 1 or a team of 100, I'm here to help.
The Triage
$499
30 Mins
Live Consultation
Full Transcript
Executive Summary
Most Popular
The Diagnostic
$999
60 Mins
Everything in 30 Mins
Video Recording
Low-Effort/High-Impact Change Matrix
The Protocol
$1,999
90 Mins
Everything in 60 Mins
10-Page User Experience Audit with Recommendations
GA4 Drop-off Assessment
The Strategic Engine
Starting from
$10k/mo
Monthly Retainer
Fractional Growth Executive
Monthly GA4 Funnel Analysis
Quarterly Executive ROI Reports
What happens after you book.
A simple, four-step roadmap to uncovering your hidden revenue. No jargon, no stress—just results.
01
02
03
04
The Discovery
Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.
Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.
The Discovery
Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.
Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.
01
The Deep Dive
Before we ever meet, I put my 13 years of Google experience and my background in Computer Science and Human-Centered Design to work for you. I’ll spend time auditing your site from both a technical and a user-experience lens, identifying exactly where friction is costing you sales and leads.
02
The Session
This is where the magic happens. We’ll meet via Google Meet, where I’ll share my screen and walk you through the key parts of your site that need immediate attention. Depending on your selected package, this session will run between 30 and 90 minutes of focused, high-impact strategy.
03
The Handoff
After our session, you will have everything you need to move ahead with confidence. All packages include a full transcript of our call so you don’t have to worry about taking notes. Higher-tier audits will also receive the meeting recording and a prioritized technical roadmap to hand directly to your development team.
04
01
02
03
04
The Discovery
Once you’ve scheduled your session, I will send over a brief discovery form. This ensures I have the relevant information needed to make every minute of our session count. I’ll ask for basic site metrics and any specific areas of concern you have.
Note: Don't worry if you don't have all the data yet; I have spent two decades navigating complex site architectures and will help guide you through this live during our call.
The Person Behind the Audit.
Convert Yesterday isn’t run by a team of juniors or a rotating account manager. Every audit is personally led by Bilal — combining deep product experience, human-centered design, and technical rigor to diagnose conversion friction at its source.
Most conversion experts spend their careers following the rules of the modern web, but I spent thirteen years at Google Canada helping to write them. As a founding lead for Page Speed Insights and the author of multiple global Think with Google studies on landing page optimization, I have analyzed the conversion blueprints of the world’s most successful brands from the inside out. My perspective is not based on general marketing trends or superficial observations, but on the raw data of how billions of users interact with the digital world. When you speak with me, you are gaining direct access to the enterprise logic and architectural standards that define the highest-performing sites on the internet today.
My methodology applies the precision of a Computer Science and the psychological insights of Human Centered Design from the University of Toronto. This dual lens allows me to identify the exact technical and behavioral friction points that are currently suppressing your conversion rates. It is a scientific protocol built to eliminate guesswork and immediately recover the revenue your site is leaving on the table.
Together, we'll shape a new way forward.
Billal Qureshi
Most conversion experts spend their careers following the rules of the modern web, but I spent thirteen years at Google Canada helping to write them. As a founding lead for Page Speed Insights and the author of multiple global Think with Google studies on landing page optimization, I have analyzed the conversion blueprints of the world’s most successful brands from the inside out. My perspective is not based on general marketing trends or superficial observations, but on the raw data of how billions of users interact with the digital world. When you speak with me, you are gaining direct access to the enterprise logic and architectural standards that define the highest-performing sites on the internet today.
My methodology applies the precision of a Computer Science and the psychological insights of Human Centered Design from the University of Toronto. This dual lens allows me to identify the exact technical and behavioral friction points that are currently suppressing your conversion rates. It is a scientific protocol built to eliminate guesswork and immediately recover the revenue your site is leaving on the table.
Together, we'll shape a new way forward.
Billal Qureshi
Why Convert Yesterday wins.
Not a CRO agency, Not a consultant marketplace. Not a tool - A precision instrument.
Convert Yesterday
Other CRO Agencies
Direct Expert Access
Press “0” for Bilal
Junior Account Managers
Technical Pedigree
Google / Hinton / U of T
General Marketing Background
Strategy Logic
Engineering + HCD
Creative “ Gut Feeling”
Revenue guarantee
180-Day 100% Refund
No Performance Liability
Deliverables
Dev-Ready Blueprints
PDF Slide Decks
Direct Expert Access
Other CRO Agencies
text
Convert Yesterday
text
Technical Pedigree
Convert Yesterday
General Marketing Background
Convert Yesterday
Google / Hinton / U of T
Strategy Logic
Other CRO Agencies
Creative “ Gut Feeling”\
Convert Yesterday
Engineering + HCD
Revenue Guarantee
Other CRO Agencies
No Performance Liability
Convert Yesterday
180-Day 100% Refund
Deliverables
Other CRO Agencies
PDF Slide Decks
Convert Yesterday
Dev-Ready Bluprints
Decisions that held up.
Examples of audit-led decisions and the outcomes they produced focused on what changed, why it mattered, and what was learned.
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
"A premier voice on web optimization who understands the logic better than anyone."
+820K
Boost annual revenue per timekeeper
+18%
More entries per day, showing greater timesheet granularity
+21 min
Average lift in a daily billable hours per time keeper
Voices from the work.
What clients share after working through complex conversion challenges together.
"Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."
Global Retail
President
“In an industry built on trust and security, Billal identified friction points we didn't even know existed. He treats conversion like a surgical strike.”
Multinational Fintech
CEO
“We’ve worked with dozens of agencies, but Billal is a category of one. He found more revenue in 90 minutes than our previous partners found in a year.”
Luxury eCommerce
Founder
“Finally, a consultant who speaks 'developer.' Because of his computer science background, his recommendations were ready for deployment on day one. No fluff, just code-backed growth.”
Enterprise SaaS
CTO
"Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."
Global Retail
President
"Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."
Global Retail
President
“In an industry built on trust and security, Billal identified friction points we didn't even know existed. He treats conversion like a surgical strike.”
Multinational Fintech
CEO
“We’ve worked with dozens of agencies, but Billal is a category of one. He found more revenue in 90 minutes than our previous partners found in a year.”
Luxury eCommerce
Founder
“Finally, a consultant who speaks 'developer.' Because of his computer science background, his recommendations were ready for deployment on day one. No fluff, just code-backed growth.”
Enterprise SaaS
CTO
"Billal’s impact on our mobile conversion was immediate. He doesn't just suggest changes; he provides the engineering-led roadmap that turned our traffic into measurable revenue."
Global Retail
President
""Most consultants talk about tomorrow. Billal focused on the revenue we should have captured yesterday. His 'Found Revenue' approach is a game-changer for our bottom line."
Luxury Travel Goods
President
"His Master’s in Human-Centered Design is evident in every recommendation. He doesn't just optimize for clicks; he optimizes for the human on the other side of the screen."
Healthcare & MedTech
Director of UX
"Scaling a complex funnel requires a unique blend of math and empathy. Billal brought both, delivering a 10x ROI within the first quarter of implementation."
Tier 1 Automotive
CMO
"As a scaling startup, we couldn't afford a $8M-threshold consultant. Billal democratized that enterprise logic for us, and the results have been transformative for our growth."
EdTech Startup
Founder
"Billal helped build the standards of the modern web. His insights are essentially the playbook that the world's largest sites use to stay at the top."
Global Retail
President
""Most consultants talk about tomorrow. Billal focused on the revenue we should have captured yesterday. His 'Found Revenue' approach is a game-changer for our bottom line."
Luxury Travel Goods
President
"His Master’s in Human-Centered Design is evident in every recommendation. He doesn't just optimize for clicks; he optimizes for the human on the other side of the screen."
Healthcare & MedTech
Director of UX
"Scaling a complex funnel requires a unique blend of math and empathy. Billal brought both, delivering a 10x ROI within the first quarter of implementation."
Tier 1 Automotive
CMO
"As a scaling startup, we couldn't afford a $8M-threshold consultant. Billal democratized that enterprise logic for us, and the results have been transformative for our growth."
EdTech Startup
Founder
"Billal helped build the standards of the modern web. His insights are essentially the playbook that the world's largest sites use to stay at the top."
Global Retail
President
Trusted by tech forward companies
CANADA GOOSE
Stop losing the customers
you already paid for.
Upgrade your site into a high-performance revenue engine with the conversion methodology I developed over 13 years at Google.
What is a 15% lift worth to you?
Questions That Matter.
Answers to common questions about how the work is done, who it’s for, and when it makes sense.
Is it really Billal Qureshi doing the audit?
Yes. When you book a session at convertyesterday.com, you are pressing “0” for the expert. I do not outsource my audits to junior staff or AI bots. You get my 20 years of experience, from my engineering roots at the University of Toronto to leading mobile insights at Google, directly focused on your business.
How does the 6-month performance guarantee work?
My site is small. Is this only for enterprise brands?
What if I’m not a “technical” person?
What do I need to have ready before our session?
Can we really find “Found Revenue” in just 30 or 60 minutes?
Does this work for SaaS, Lead-Gen, and B2B, or just E-commerce?
What happens after the Google Meet ends?
What if I need ongoing help instead of a one-time audit?
Why is the cost higher than other “SEO” or “Marketing” audits?
Is it really Billal Qureshi doing the audit?
Yes. When you book a session at convertyesterday.com, you are pressing “0” for the expert. I do not outsource my audits to junior staff or AI bots. You get my 20 years of experience, from my engineering roots at the University of Toronto to leading mobile insights at Google, directly focused on your business.